Before companies invest significant resources into new products and services, and before they make enhancements to existing products, they often seek to find out the opinions of customers.
In some cases, companies are looking for the opinions of people already using a particular products or services. In other cases, they're looking for the opinions of people who are not using those products.
The history of business is filled with stories of companies who lost millions of dollars by launching a new or revised product without thoroughly seeking the opinions of customers first. Think of "New Coke" in the 1980s, the Sony Betamax player, or more recently, the Microsoft Surface tablet.
The good news is you can do your part to help companies avoid making these kinds of tragic mistakes by participating in market research studies. Here's how it works.
New market research studies are announced on a daily basis. To maximize your potential to participate, sign up for invitations using the form on the right. You can cancel at any time, and there's no obligation.
After you sign up, you'll be invited to fill out pre-qualification forms for several focus groups and online surveys. You'll be notified which ones you have qualified for, and what cash or other rewards are being offered in exchange for your participation.
Many focus groups and online surveys simply pay cash as a reward. This may be in the form of a pre-paid Visa card or a check. Some studies include a Sweepstakes for a chance to win a substantial prize. Regardless, the form of the reward or compensation will be noted up front, and you will have an opportunity to decide whether you want to participate.